JOINT CONFERENCE ON SERIOUS GAMES BRANDING
2024
Brand identity for the 2024 Joint Conference on Serious Games, spanning print, motion, wayfinding, social, web, and etc.
#Branding
#Wayfinding
#Motion Graphic
#Wayfinding
#Motion Graphic
Tech Fest 2025 Branding
2025
A brand system for NYU’s Tech Fest 2025, designed to reflect the festival’s energy through motion, color gradients, and interactive visuals.
#Branding
#Interactive Deisgn
#Visual Identity#Spatial Design
#Branding
#Interactive Deisgn
#Visual Identity#Spatial Design
#Interactive Deisgn
#Visual Identity#Spatial Design
Restart: Cybersmart Campaign
2024
A 360 campaign for NYU IT promoting simple cybersecurity actions: restart, update, and remove.
#Campaign
#Experience Design
#Social
#Campaign
#Experience Design
#Social
#Experience Design
#Social
City Smart, Cyber Smart - Cybersecurity Campaign
2023
A digital signage campaign for NYU IT 2023 "City Smart, CyberSmart" campaign.
#Camapign
#Digital Signage
#OOH
#Digital Signage
#OOH
#Web
#Icon
#Email
Newsletter #Motion Graphic
#Icon
#Email Newsletter #Motion Graphic
Dance Video Youtube Thumbnail
2023
Video thumbnails for Not Shy Dance Crew on Youtube.
Hitting cumulative 2M+ views and 40K+ followers.
>> Click here for more work samples
#Post-editing
#Photoshop
#Color Grading
#Photoshop
#Color Grading
Student Tech Guide Sticker for NYU Welcome Week
2024
Student Tech Guide Sticker for new students during the welcome week 2024. Printed 30,000+ stickers to
distribute in 20+ departments.
#Adobe Illustrator
#Sticker
#Visual Branding
#Sticker
#Visual Branding
USAO Poster
2022
As the poster designer of Undergraduate Studio Art Organization, I
have designed a set of poster for different events and
announcement. posters were displayed in the Barney Building of NYU
as well as Official Instagram of School of Steinhardt, Studio Art
account.
#Adobe Illustrator
#Poster
#Campaign
#Poster
#Campaign
Skincare/Beauty Digital Design
2025
Driven by a strong passion for the skincare and beauty industry, particularly in digital and graphic
design for web and social platforms, I developed a series of campaigns to explore and refine effective
visual communication strategies.
#Adobe Illustrator
#Photoshop
#Photo Retouching
#Photoshop
#Photo Retouching
Her: Square(s) pt.1
2022
Her: Square pt.1 revolves the concept of desire. It is featured in
the show Avaritia: Desire, creating a matrix of subjects
symbolizing different forms of the Seven Sin.
#Adobe Illustrator
#Photoshop
#Merch
#Photoshop
#Merch
Her: Square(s) pt.2
2023
Her: Square pt.2 is inspired by my dreams about food and fantasy.
#Adobe Illustrator
#Poster
#Campaign
#Poster
#Campaign
Her: Square(s) pt.3
2023
Her: Square pt.3 derives from my 66 days of illustration
challenge. Everyday, I pick a mundae subject in life and turn it
into a small illustration with imaginative color combinations,
turning oridanary things into something different.
#Procreate
#Photoshop
#Postcard
#Photoshop
#Postcard
